Growing Up

Growing Up Hey you! Yeah, you youre Chris, right? And you just wrote this blog, right? Okay. Now weve got that out of the way, allow me to introduce myself. Im you from July 20, 2016 yeah, about 9 years, or 3000-some days into the future. Pretty cool, huh? Well I guess you know one thing now, you will be alive in 2016 breathing that sigh of relief, I see ;) You see, I wanted to drop in and, you know, tell you a few things about the future that you might want to know, now that the excitement of getting into MIT hasnt totally worn off yet. Whats that? You want to go play Pokemon? What version are you on? Ah, Diamond and Pearl, I see. Psh, stop wasting your time on that stupid game. Let me tell you that in the world that I come from and youll get to experience in the future youd be catching Pokemons in real life. Yup, in real life!! No stop, this doesnt mean you get to quit school since youre going to become a Pokemon trainer youll be catching them on your iPhone. Oh yeah thats right, the iPhone just came out a few months ago for you, huh? Well, heres the latest model if you want to look at it pretty nifty! Before I forget, be smart and grab some Apple stock now youll thank me in 2016 :) So what was I going to say? Oh, you dont know this yet, but youll become a doctor in internal medicine. Your days will be filled with admitting patients, writing notes, and putting in orders in the computer. It might hard to imagine, but one day youll be able to read this CT scan with ease: Hey, it sucks in the beginning, but once you get to supervise interns, it will be pretty cool :) So dont worry too much about the 8.01 test you didnt do so hot on; it doesnt matter a bit in the end! You said how was MIT? You know MIT was a wild rollercoaster ride. As you go on and pass/no record wears off, youll see that this is a place of heartbreaking defeats but at the same time, of exhilirating victories. Even now, nine years later, I havent found quite the same place like it. Youll go on to major in biology and dabble with history on the side. The best classes you take will be the ones that you signed up for on whim, and the best conversations youll have will be those that happen at three in the morning. That reminds me stay up late like youre already doing, since you wont get many opportunities for that in the future. I wake up now at 5:45 AM on most days yeah, dont make that face, I know you want to drop classes that begin before 10 AM if you can. :P Its ok to stay up till 4 AM surfing Wikipedia or finishing that new book that you just started. It wont last, so enjoy it! Go do as many cool things as you can it will be so hard to do them later get on the Charles and go sailing, take pistol for PE, and get your Pirates License while youre at it. You will go on to spend IAPs in Spain and Japan, and try to go on the Cambridge Exchange I know I always regret not having done that. Also, dont worry too much if you feel bored in Boston youll spend all your time after you leave Boston in New York, and trust me, there will be days when you miss being able to look out onto the Charles and having a public transit system that actually has enough space for all its riders. MIT will also be the hardest thing you do you know, as you go on, people will say that med school is bad, internship is bad but there will be nothing quite like MIT. People said intern year after med school is hard, but I realized during intern year, you just have to show up if you show up, you will get through the day. Youll call all the consults, see all the patients, write all the notes, finish your work at the end of the day and go home. MIT is different its a neverending beast. You will wake up covered in sweat 2 days before the final realizing that you still have very little idea on how to tackle a certain problem; you will walk out of lecture having taken a dozen pages of notes and only understanding maybe a dozen lines; you will study for a week and still be rewarded with a B-, which you may feel very relieved about ironically. The kind of training that MIT provides is tough, but its however also very rewarding, as you are constantly being pushed to your limits and dared to go further than you have gone before. Ironically, goal-setting has been something that Ive been striving to do more of since I left without the constant pressure, the onus is on you to stay ahead of the game. Dont take any day for granted its a joy to have so much free time dedicated to learning, and you ought to take advantage of that now. In college, you learn and dont get paid, but one day, youll get paid and not have much time to learn. What else? Lets see I know youre swearing off coffee now, but in a few years, youll be chugging a 16 oz. thermos daily. Yeah, yeah those early mornings in medical school and residency will get to youbut its ok, coffee isnt that bad, after all :) Also, see this picture that you put up on the blog you just wrote? 9 years from now, youll be married to Kathy 10. Youll have a great wedding, and over 1/3 of your guests 34/99 will be MIT graduates (from class of 06 to 15)!! Youll write it in your wedding vows one day shell be the best thing that happened to you at MIT :)

The Destruction of Guilt in Macbeth by William Shakespeare

Destruction of Guilt In William Shakespeares play Macbeth he uses many forms of imagery, he uses this imagery to outline major themes in the book. The imagery used in the play Macbeth makes the audience immediately captivated and helps the audience connect to the characters in the play. Two major themes will be outlined in this essay and those themes will be supported and outlined by three motifs: ambition/greed, fate and hallucinations. A profound theme throughout the book Macbeth is the underlying inevitability of destruction, many characters ambition and greed was what lead to their destruction, and others attempted to take fate into their own hands out of impatience or greed which lead to defeat, others run away from and fought with fate which was their downfall. Another theme that was outlined in the play Macbeth was the guilt of an evil deed, this specific theme made the audience sympathize with the characters this was shown through their hallucinations which gave us an insight into the character and what they were feeling. The constant ambition and greed for more than what one has is what leads to the downfall of many characters. â€Å"Macbeth’s excessive ambition motivates him to murder Duncan, and once the evil act is accomplished, he sets into motion a series of sinister events that ultimately lead to his downfall† (Principal Topics, Shakespeare for Students). This quote shown in the Principal Topics article supports the fact that in Macbeth there is a slipperyShow MoreRelatedThe Ultimate Downfall of Macbeth Due to Guilt 842 Words   |  3 PagesIn the play Macbeth by William Shakespeare, Macbeth’s ultimate downfall is due to the guilt he feels over everything he has done. The motif of supernatural forces, specifically the hallucinations and lack of sleep that Macbeth experiences, project the force of the guilt that eventually causes Macbeth’s destruction. Shakespeare uses the motif of supernatural forces to express how the force of the guilt Macbeth feels eventually l eads to his final demolition in the play Macbeth. The recurring supernaturalRead MoreThe Tragedy Of Macbeth By William Shakespeare1023 Words   |  5 PagesWilliam Shakespeare is one the greatest writer of all time. Writing hundreds of books and scripts, Shakespeare founded his most success in his plays in the 1589-1613. One of his most popular plays is the Tragedy of Macbeth. The Tragedy of Macbeth was a turn from glory to tragedy. A story of a true tragic hero. Macbeth is a brave soldier in a war for Scotland. A tale of a great soilder that was highly praise in his kingdom turn to a tragic murderous sinful king. Macbeth kill his friends and hisRead MoreHow Does Power Affect The Lives Of Macbeth And Dr. Faustus?1009 Words   |  5 PagesFaustus/Macbeth- Marlowe/Shakespeare Death, magic, and evil are what you will encounter when you dive into these two works of Macbeth and Dr. Faustus. The two protagonists in these stories show a great deal of ambition. These men were in the top of their professions when they gave up everything for a little taste of power. These plays illustrate a problem that is still relevant today. Humans can never be satisfied with what they have. They are always searching for more. In these stories the menRead MoreSupernatural Malevolence In Macbeth Essay958 Words   |  4 PagesSupernatural Malevolence in Macbeth In William Shakespeare’s time, around the 1600’s, the idea that the supernatural existed was very common. It often can be found in his works, as he has a weakness for dark themes and tragedies. In Macbeth, an impressionable, Scottish General goes to great lengths in order to achieve the title of The King. Witchcraft looms incessantly throughout the play, creating destruction and decay in its path. The supernatural that lingers over Macbeth has a vital role in motivatingRead More The Thin Gender Line in Macbeth Essay975 Words   |  4 PagesGender Line in Macbeth      Ã‚   Some people would do anything to get what they want. The characters of Macbeth are no exception.   Shakespeare creates people who either strive for, or abuse authority.   The men and women in Macbeth have varying degrees of guilt, power, and integrity.  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   In order to compare the genders in Macbeth, one must understand how women were treated in Shakespeares time.   The great Queen Elizabeth I died three years prior to the writing of Macbeth, and yet herRead MoreGreed In Macbeth1034 Words   |  5 Pages In William shakespeares play, Macbeth, there is a constant struggle for power that is displayed by Macbeth. The play demonstrates one of human’s strongest nature which seems to be the desire for power. This play is entirely based on Macbeth’s greed for power. As Macbeth gained more power, his behavior shifts from being a loyal and noble warrior to a power hungry man. He is a prime example of a character that is struggling to free himself from powers of others or seeks to gain power over othersRead MoreDefining a Hero in Shakespeares Macbeth1308 Words   |  5 Pagesstressed through William Shakespeare’s tragedy, Macbeth. In his play, the reader comes across Macbeth, a noble and honorable hero, who ranks highly among his peers. Nonetheless, as the play unfolds, it clearly depicts how power can corrupt even the most honorable. The noble Macbeth usurps his higher sovereignty, King Duncan of Scotland, in order to obtain the throne. However, in doing so, he annihilates anyone and everyone who seeks to stop him. As a result of his fallacious ambition, Macbeth is murderedRead MoreGuilt Theme in Shakespeare785 Words   |  4 PagesGuilt is something that every human being faces in the world in which we live in. Guilt has been around since the beginning of time and is something that most of us feel from one time or another in our lives. If you are not careful and don’t deal with the problem it can literally eat you alive. William Shakespeare uses the theme of guilt in two of his most famous plays, Macbeth and Hamlet. In Macbeth, Lady Macbeth starts to regret her decision in supporting Macbeth in murdering Duncan. In HamletRead MoreCritical Review of Macbeth by William Shakesp eare1008 Words   |  5 Pagesï » ¿Running Head: Macbeth Critical Review of Macbeth by William Shakespeare [Aijaz Ahmed Shaikh] [Karachi University] Critical Review of Macbeth by William Shakespeare Introduction Not only is Macbeth by far the shortest of William Shakespeare’s great tragedies, but it is also anomalous in some structural respects. Like Othello (1604) and only a very few other Shakespearean plays, Macbeth is without the complications of a subplot. (Bradley, 1905) Consequently, the action moves forward in aRead MoreThe Effect of Guilt and Evil in Macbeth764 Words   |  4 Pages‘The play, Macbeth, explores the effects of guilt and evil.’ Discuss. William Shakespeare’s tragedy, Macbeth, explores many different themes including loyalty, betrayal, ambition but is it the powerful theme of evil and the consequent guilt that have the most devastating effects on the play’s protagonist, Macbeth and his loyal wife. Shakespeare’s language and imagery constantly reinforce the theme of evil. The opening scene introduces the themes of evil and disorder as the three powerful hags

USS Nebraska (BB-14) in the Great White Fleet

Revolutionary War Letter from a Patriot Free Essays

I began my journey in August under the leadership of the great General Washington after he received news that the French would join us in September. Although I was extraordinarily skeptical at first, I must admit that our former enemies have been vital to this war for independence. However, my dislike for them still holds somewhat true, being as they were always criticizing the not-as-well equipped Americans. We will write a custom essay sample on Revolutionary War: Letter from a Patriot or any similar topic only for you Order Now It seems to me that they were not here to fight for our independence, but that they were here to simply see the British lose part of their empire.I’m grateful for their help, but it irks me knowing that they were not here for the right reasons. Our regiment was stationed next to French General de Rochambeau in Rhode Island. Now I don’t know about you, but I find it quite ironic that I had to be positioned right next to the French. We then marched south in hopes that we would crush the British at Yorktown. During this march, I endured many hardships and had plenty of time to think about myself, the world, and this war. I didn’t have many friends in the army. I manly kept to myself. The French had an easier march than us, being as there always seemed to be sicker and injured people on the American side. We had such a small amount of supplies and almost no one had shoes. Morale was quite low and we had marched a very painful march. However, every night we had parties that sometimes led into the day. On September 1, 1781 we arrived in Philadelphia. I suppose British General Cornwallis was a little busy with the constant French attacks and for a second in this battle, he forgot about us. From what I had heard the French had blocked Cornwallis’s supplies and were preparing to attack. Once we heard the news we immediately celebrated (even though we had not even begun the battle). However, the French did not seem to be as jubilant as the Americans. It was then that I realized that all the French really wanted to do was win the war and go home, but that they did not think this was possible with such an inexperienced army fighting alongside them.Finally, we arrived at Yorktown on September 28. After we arrived, General Washington wasted no time in commanding us to build trenches. Our trenches took a lot of time to build but in the end it was well worth it. Mother, if you hadn’t already heard this, we won the battle! It was an easy defeat thanks to the French. We launched our attacks on October 9 and it ended on October 19. It was a ten day war that could have been merely two or three days long if it hadn’t been for Cornwallis’s tubborn hold. He seemed to be expecting to have reinforcements from General Clinton but, as you guessed they never came. In this battle I earned a newfound respect for the French. They do not always act according to our morals, but they do keep their word. They were a huge part of the Battle of Yorktown and for this, I will forever be grateful. My devotion to the American army has brought on a new sense of pride from within. I have a feeling that this nation will be great someday. Love, James How to cite Revolutionary War: Letter from a Patriot, Papers

Young Women & Breast Cancer

Question: Discuss about the Young Women Breast Cancer. Answer: Introduction Among young women, breast cancer occurrences are quite common. In the US, less than 5% of breast cancer women patients fall under the age group of 40. Detection of breast cancer is difficult. Generally, in young women the tissues in the breast are denser than in older women. SO, by the time the lump is big enough to be detected it is delayed (Komen, 2001). One of the very effective and first steps taken by medical practitioners is surgery. The idea is to remove the cancer ingrained in the breast tissue so the chances of its revival are erased. However, this also signifies one is left with one breast and an entire life of new adjustments to make. Women, who have gone through mastectomy, which is removal of the breast, affected with cancer finds it very difficult to wear clothing especially innerwear that can hide the fact. One such brand named Queen Zaria, has made a great effort to provide bras customized for women affected with breast cancer. It is the brainchild of Kamya, who is 24, a Commercial Pilot and herself a survivor of breast cancer. When she underwent surgery along with her own discomforts the biggest one was finding a proper bra. So, she started this endeavor to help other women fight post surgery psychological trauma by providing effective and gorgeous lingerie to them (Anonymous) . This report is to ascertain how or what services Queen Zaria will offer, how the brand can use Word of Mouth and move ahead spreading awareness, where digital methods of marketing will lack in such a sector and how using traditional methods of marketing this niche market can be utilized to its maximum. The brand is recently opening in the Melbourne and Auckland market and wants to study the marketing niche to be followed for this area. Services that should be offered by Queen Zaria brand Kamyas Queen Zaria line of breast cancer survivor womens innerwear is essentially comfortable and an elegant range of lingerie. All the pieces are made carefully with thorough research made by team. Neither the lingerie rubs with the scars, but beautifully hides them for a better presentation. The brand believes in empowering women to go beyond any obstacles in life and be the best at what they are good at (Abrahams, 2016). Here are some of the services outlined by the brand that they will offer:- a) Comfort beyond imagination b) Elegancy in style c) Reasonable but chic d) 24 by 7 support e) Quality products Marketing by Word of Mouth Steps taken by Queen Zaria to promote using Word of Mouth are worth mentioning. Such kind of marketing has today attracted a great deal of attention of the consumers (Trusov, 2009). When hundreds of people start talking about your product and service it transforms the fate of the firm. A small silly moment, a warm smile or a comfortable hand shake can even bring a smile in a woman who has just survived breast cancer. Such is the impact of the disease that it gives everyone a near death realization. Hence, the best way to spread awareness about the Queen Zaria lingerie line, Kamya chose Word of Mouth at the point of contact. For building it up she focused on the following areas:- Step 1 Find people The best way is to find people who have survived such cancer type and start placing benefits and features of the product in those communities. So, finding out bloggers, influencers, groups, survivor and people is the first step. Step 2 Discuss topics Start conversations about the disease in related forums and communities. Here one can place offers and advantageous about the product itself. Step 3 Medium Spread the message here that where one will find such products. You can use a bit of digital marketing, email marketing here to spread the news. Simple spreading coupons, handouts or brochures can further help spread the word. Step 4 Joining conversations This is the crucial part where you talk and interact and erase all doubts of the potential customer about the product. Step 5 Track It is important to measure everything people are saying. Based on these feedbacks products can be made better (Sernovitz, 20150. Digital Marketing Backfires A realization, that to spread news about a product like Queen Zaria range of lingerie for breast cancer survivors, digital medium will not help in all its sectors. For example, one very common way of digital marketing is social media. Well, we agree to that. But, thinking from the point of view of the very woman who has recently underwent a surgery showing herself out there in the world will be tormenting. So, one cannot expect a lot of response coming from social media. Another way of using digital marketing is to send push notifications to people having the mobile app for the product, if they have. Well, that would also backfire. People who are into marketing must never ignore the influence of their marketing on the customer's experience (Waxer, 2015) People want to forget unfortunate events like going through cancer treatment. Sending push notifications will be insensitive and a great reminder to them about their disease. No activity that can stir negative emotions in the mind of the cancer survivors must be used for marketing. Digital marketing methods like sharing personal life experiences and how one has been benefitted by the product will also not work out properly due to the sheer privacy of the matter. Sometimes when one expects customers to gain trust certain steps can accidentally raise distrust and discomfort (Cugelman, 2016) New out of the box marketing techniques Queen Zaria wants to make their presence strong in their recently opened outlets in Melbourne and Auckland. The best part about the brand is that it is catering to niche public and not to general one. Hence, one can think of some out of the box ideas. A very common method will be communicating and partnering with the hospitals and clinics where breast cancer surgery is being done. When a patient comes to the hospital with the hope of survival they are easy to go away with the surgery without second thoughts. As it is a matter of their own life. However, no one wants to be physically less than others. If the product is recommended by the hospital along with their treatment package then it gives genuinity, reliability and positivity to the patient. When she loses something she is given something in return. Hence, the brand must make sure the quality of product is 100% at par with the industry standards and then recommend it to the hospital. So, basically giving these cancer surviving women exactly what they need one can do marketing of the product inherently(McBride, 2015) One another way of marketing is traditional method like advertisements, web media or the print media. One can take part in events and forum meets spreading awareness of cancer. And then carefully placing the brand in the visibility of people who came in these events. Remember not everyone out there is willing to disclose that they have undergone a breast removal surgery due to cancer. It is indeed a fun but challenging work (Budge, 2016) Lingerie for women who has survived breast cancer can really act as a boost of confidence. Women always love to look beautiful no matter what happens. It is just the way they think and that can never be changed perhaps. No disease or sickness can bog down the spirit of a woman who wants to do something in her life. So, the best gift that can be given to her is beauty itself. These comfortable, cute and functional bras can lift up their spirits like never before (Wilbur,2015) References Komen, S. (2001), Young women breast cancer, Retrieved from https://ww5.komen.org/uploadedFiles/_Komen/Content/About_Breast_Cancer/Tools_and_Resources/Fact_Sheets_and_Breast_Self_Awareness_Cards/Young%20Women%20and%20Breast%20Cancer.pdf Anonymous, Working women and breast cancer, Retrieved from https://www.breastcancerfund.org/assets/pdfs/publications/working-women-and-breast-cancer.pdf Abrahams, M. (2016), This Designer Created a Lingerie Line and Community for Breast Cancer Survivors, Retrieved from https://observer.com/2016/04/this-designer-created-a-lingerie-line-and-community-for-breast-cancer-survivors/ Sernovitz, A. (2015), The Five Ts of word of mouth marketing, Retrieved from https://wordofmouthbook.com/download/five-ts.pdfTrusov, M. (2009), Effects of Word-of-Mouth Versus Traditional Marketing, Retrieved from https://bear.warrington.ufl.edu/weitz/mar7786/Articles/Trusov%20et%20al%202009%20social%20network.pdf Cugelman, B. (2016), Psychological backfiring. R https://www.dmnews.com/customer-experience/its-time-to-face-marketings-impact-on-customer-experience/article/435386/etrieved from https://www.alterspark.com/blog/psychological-backfiring-psychology-can-damage-websites-apps-digital-marketing Waxer, C. (2015), It's Time to Face Marketing's Impact on Customer Experience, Retrieved from https://www.dmnews.com/customer-experience/its-time-to-face-marketings-impact-on-customer-experience/article/435386/ Wilbur,H. (2015), Women who have undergone mastectomies deserve sexy bras, too, Retrieved from https://mashable.com/2015/10/17/post-mastectomy-bras/#BLryhPHsRkqj Budge,L. (2016), Breast cancer survivor designs own range of fashionable post-surgery bras, Retrieved from https://www.nottinghampost.com/breast-cancer-survivor-designs-range-fashionable/story-28954360-detail/story.html McBride, L. (2015). Shaping the future for breast cancer survivors, Retrieved from https://www.independent.ie/business/irish/shaping-the-future-for-breast-cancer-survivors-31118356.html

Kone the Monospace Launch in Germany free essay sample

The German low-rise building market was divided, as in other European countries, in geared traction technology (PU and PT), and hydraulic technology (PH) that accounted for 8% and 92% respectively. KONE’s new product, MonoSpace, was mainly characterized for its new technology, the EcoDisc, which provided a more comfort ride, did not need for a machine room, and reduced energy consumption. Before the launch of MonoSpace in Germany, it was test marketed in France, United Kingdom (U. K. ) and The Netherlands. In the latest, MonoSpace was a complete success. It gave higher profits and 62% of the low-raise market (up from 52%). But in France only 40 units were sold of the 300 expected and in U. K. no units were sold during the first month after launch. Results that gave Hatala cause for concern. Finally, a pre-launch had been done: During November 1995, 4 PH customers converted their orders to MonoSpace and from January to June 1996, 30 MonoSpace elevators where arranged to be installed. We will write a custom essay sample on Kone: the Monospace Launch in Germany or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All of them were asked to â€Å"keep quiet about the technology†. Decision to be made: Since the pricing and positioning strategy of MonoSpace will have a significant impact in KONE’s European and global image, Hatala has to decide with extreme caution each one of them. We will analyze price in deep. Alternatives: To set a price we have two alternatives, (1) to follow the indications at KONE’s Brussels headquarters: â€Å"to set prices above existing prices if KONE held less than 15% market share and in line with existing price levels if KONE otherwise† or (2) to set their own price according to the German market. Quantitative Let’s analyze each country individually. In France, the price was FF 30,000 over the price listed for a PT. This was done because it was expected to have a FF 5,000 cost reduction in energy and in consequence, be able to recover the investment in just six years. Nevertheless, it seems that this short-term gain was not enough to thrill the French market. As the market share in U. K. was above 15%, the price was to be kept in line with the most expensive geared traction. However, the PT only entailed 10% of the low-rise market and its price was almost the double than PH price, plus U. K. ontractors’ concern of leaving out the machine room for fear of a price gouging from KONE as being the only non-machine-room provider; lead to the absence of demand for the MonoSpace. On the contrary, in The Netherlands, PT and PU counted for 60% to 70% of the sales and as the in-line price for MonoSpace was set in only DG1,000 more than the most expensive geared traction elevator, allowed more customers to give a chance to this new te chnology, plus the fact that KONE was the market share leader by far. 1Most of the data is from Table D and page 6. Data from page 4. 3Data from Table C and Table E. 1Most of the data is from Table D and page 6. 2Data from page 4. 3Data from Table C and Table E. In conclusion, the suggestion given from Brussel’s managers left out the unique characteristics of each of the countries. Therefore for the case of Germany, we should take into consideration the fact that 92% of the low-rise elevators sales come from the hydraulic technology and only 2% come from the most expensive geared traction system, and that even the market share of KONE in this country is only 9. %, maybe the price should not be set above the existing ones. Qualitative: KONE Aufzug had very well identified their customers: (1) property developers –concerned mainly with the overall cost and the investment value of their properties, made the decision of which elevator to buy, 10% of the times. (2) General contractors –who sought for the more competitive offer through a competitive bidding process, made the decision 50% of the times, and (3) architects –that were more worried about the cosmetic options of the elevators. They were the ones in charge of the decision 40% of the times. Under these customers, we can see that for the general contractors, a low price, closer to the PH’s one would be more attractive. However, for the architect, it seems that the price may not be a real obstacle because they care more about the looks of the building rather than the final price of it. Recommendation amp; Rationale: After analyzing the data both quantitative and qualitatively, we have concluded that a price between both technologies would be better to introduce the MonoSpace into the German market. As we could see in the British market, a price that is more than double of the most inexpensive elevator won’t create enough interest to even ask about this new product, especially if the vast majority of the market prefers the lower price elevator. Thanks to the French’s experience, we can see that customers are not really interesting in investing in a technology that has not really been proved in the market, even when it promises a more comfortable ride, a cost reduction in energy, and the elimination of machine rooms and potential fire and environmental hazards. Finally, in the unique case that The Netherland presented, we can conclude that customers are willing to try something new and with many improvements for a small price increase. If we understand that all the elevators were priced very similarly and the market preferred the geared traction system instead of the hydraulic, we can understand why the price worked. Nevertheless, German market is a hybrid of all previous. A 92% of the lo-rise elevator sales come from the PH, leaving only 6% for PT and 2% for PU. We see that the price for the PU is DM 20,000 more than the PH. Hence, we can assume that even though the hydraulic system provided lower ride comfort and lower speed than the geared traction elevators, Germans are not willing to pay that difference to improve their experience. (Neither the British nor the French did). So a price closer to DM 60,000 of the PH would bring the most possibilities to have a success in the MonoSpace. To complete our discussion, we think that after setting the right price, it is of vital importance to generate a marketing kit that highlights the qualities of MonoSpace. It is highly recommended to create a communication strategy able to reach everyone involved in the process of buying the elevator, whereas is the final consumer or the architect that just has a building in mind. It is also important to create conscience of the MonoSpace so they have it in consideration for all upcoming projects. [ 1 ]. KONE: The MonoSpace Launch in Germany. Narayandas, D. and Swartz, G. Boston  : Harvard Business School Publishing, 2005, p. 7.

Santiagos Spirit In The Man essays

Santiagos Spirit In The Man essays Abstract: In the heroic novel The man and the sea, the impact of the image of Santiago on the readers is powerful and impressive. His character and the power of psychology play important role in this simple plot novel. The literature works origin from the life, but it means more than life itself, during the description of Santiago, the author thought highly of the spirit of unyielding man. Meanwhile ,it also contain the longing of the perfect future. Key words: willpower, strong, morality and emotion, agony, struggle Willpower is the core of the humans essence .The most prominent essence and personal character of Santiago is will power, which can founding the stronger and show the protagonists great and strong. It is important to make novel possess inspiration. First, the novel put the protagonist in the environment filled with strong trouble. Through this, get the aim of testing the strength of willpower .The novel shows the dangerous setting greatly: bad luck, loneliness, poverty, especially the malicious shark. All are the symbol of life plight. To our surprise, Santiagos willpower remained stronger as a whelming power to fight against the difficulty, even if facing the death threaten. His willpower conquered the frightened psychology. He said to himself: You are killing me, fish, but you have a right to, never have I seen a more noble thing than you. Come on, and kill me. I do not care who kills who. From these words, we know the existence of life is not the first. The existence of great character and the mans dignity are the first. Santiagos willpower warn him how to be a great man. He has the famous motto: Man is not made for defeat. A man can be destroyed but not defeated. This is the old mans life percept. It is pregnant wit h meaning: Man will eventually fail in the struggle with the outside ,but man should show special stamina. an...